A complete online store setup that works with your business — not alongside it.

Flowvy connects your online store, brick-and-mortar shop, ERP and POS systems into one unified whole. Products, prices, stock levels, orders and deliveries move in sync — without double work.

Nordic partner 20+ years of retail experience Truly omnichannel
Connects seamlessly — ready-made integrations
Vision

What kind of store do you dream of?

Chain-grade customer experience, real-time stock, loyalty, mobile checkout and international ecommerce can be brought within reach for SMEs — step by step and with a monthly model.

Do you want to build one complete commerce environment?

When online store, brick-and-mortar, B2B, payments, deliveries and marketing are designed together, the system does not become a barrier to growth.

Flowvy gives you the buying experience customers expect from leading online stores, while day-to-day commerce remains manageable. You get a modern online store, back-end connections and a local partner without a heavy project built from disconnected pieces.

  • Online store, POS, ERP, inventory and B2B in sync
  • Product tree, purchase journeys and SEO included from the start
  • A solution that feels like a large system while pricing stays sensible
Typical model

Multiple vendors, multiple responsibilities and a lot of integration coordination.

Is your current ERP or POS already working well?

You do not have to replace everything. Flowvy can be deployed as an online store alongside your current back-end system.

If your current ERP, POS or business system serves you well, Flowvy can connect to it. You get a new online store, better purchase journeys, payment methods, deliveries and search visibility without rebuilding the whole system map.

  • Connect Flowvy to your current ERP, POS or PIM environment
  • Keep the processes that already work where they are
  • Expand later into Confirma services if centralising starts to make sense
Our model

You can buy only the online store without closing the door to a broader ecosystem later.

Do you need everything from one partner?

For many retailers, the best price-quality ratio comes from online store, POS, ERP, invoicing, payments, integrations and marketing not pulling in different directions.

Confirma's ecosystem makes Flowvy more than an e-commerce platform. When services work together, maintenance gets lighter, responsibilities are clearer and the total cost stays predictable even as commerce grows.

  • Online store, ERP, POS, invoicing and marketing from the same partner
  • Third-party payments, logistics and custom integrations added as needed
  • A comprehensive package at a good price without the setup threshold of large platforms
The more you centralise

The less you pay for time that would otherwise be spent between vendors and systems.

Is your current platform becoming too small?

Migration makes sense when the current system blocks omnichannel commerce, B2B sales, international expansion or search visibility.

Moving to Flowvy can be done in phases: current state is mapped, product tree is planned, integrations are built and launch is controlled. The result is a buying experience that matches what customers expect from leading online stores.

  • Planned migration from the current provider to a new ecosystem
  • Lessons from large online stores applied to product trees, search, filters and purchase journeys
  • Marketing and continuous development included from launch
Migration goal

Not just a new look, but a better engine for commerce.

The solution

A setup you can buy in pieces or as a full commerce ecosystem.

Start from ecommerce, then add POS, ERP, B2B, marketing or international expansion when it supports growth. The more the pieces work together, the less time is lost between vendors.

Omnichannel commerce in sync

Flowvy keeps the online store, physical store, POS and B2B channel in the same reality. When a customer buys, picks up, orders by invoice or returns for another purchase, the same product data and stock level run in the background.

  • Real-time prices and stock levels
  • Pickups, deliveries and orders together
  • Less manual work in daily sales
Unified system

One commerce foundation for every channel.

Online store, physical store and pickup — all from the same stock. No surprises at inventory.

Explore features

Less manual work on product data

Large catalogues should not stop growth. Flowvy AI tools speed up translations, search-friendly descriptions and product data handling, so the store can open new languages and categories faster.

  • Product data translations for new markets
  • SEO descriptions for products and categories
  • Support for handling large data sets
AI capabilities

Especially useful for large catalogues.

AI processes thousands of products at once — translations, descriptions and search ready.

See AI modules

The whole commerce ecosystem under one roof

Flowvy can be bought as a single online store or as a broader setup. The biggest value comes when ecommerce, POS, ERP, invoicing, payments, logistics, marketing and partner integrations are designed together instead of each piece living in its own silo.

  • Only the needed part or a broader package
  • Confirma services, support and product development in the same rhythm
  • Less coordination between separate vendors
Confirma ecosystem

Centralise when it makes daily work lighter and improves total cost.

Ecommerce, POS, ERP, invoicing, logistics and marketing — one plan, less friction.

Why the complete setup matters

Sell internationally from one system

We help you become an international online merchant. Flowvy multi-store lets you manage several country-specific storefronts from one system — with their own domains, languages, content and local buying methods.

  • Country-specific storefronts on their own domains
  • AI-assisted product data and country-specific SEO
  • Local payments, deliveries and conversion-focused localisation
  • Ruotsi, Norja, Tanska, Saksa ja muut kohdemarkkinat samalta alustalta
International expansion

One back office, a buying experience that feels local.

International expansion does not require a new system foundation — Flowvy grows with you into chosen markets.

Read about international expansion

You're not alone after launch

Flowvy is a partnership, not a one-time project. The business development service can include support, advice, technology updates, new features, content and visual refreshes and marketing services under one monthly model.

  • Support, business advice and technology updates
  • Continuous refreshes for content, design and brand
  • Marketing and development included after launch too
  • Tekninen ylläpito ja SEO-seuranta osana kokonaisuutta
Expert team

Technology, people and continuous development under one agreement.

Not just software — Flowvy is a partner that keeps your store current and ready for growth.

Explore maintenance

An order channel built for business customers

Business sales demand more than a different price tag. Flowvy's B2B order channel delivers customer-specific price lists, account sales, RFQs, sales representative tools and quick reordering — all from the same platform, without a separate portal.

  • Customer-specific price lists, credit limits and contract products
  • Account sales, tax-free pricing and invoicing tied to POS
  • RFQs, sales rep tools and saved carts
Extensive B2B features

B2B sales without a separate portal or system.

The business customer signs in, sees their own prices and orders — just like B2C, but with B2B terms.

Explore B2B commerce
Features

Everything a modern online store needs

A unified platform for managing orders, products, customer relationships, deliveries and marketing.

ERP & POS Integrations

Ready-made connectors to Confirma's own and third-party systems keep the core commerce data in one place.

  • Products, prices and stock levels in real time
  • Consolidated order and shipment processing
  • Partner API for third parties

B2B E-commerce

Purpose-built tools for demanding B2B sales — no separate portal required.

  • Customer-specific price lists and contract products
  • Tax-free pricing and invoicing
  • Saved carts, RFQs and sales representative functionality
Explore B2B store

Multi-store E-commerce

Multiple brands, multiple languages, multiple markets — all under one admin panel.

  • International storefronts on the same platform
  • AI-powered product data translation
  • Market-specific catalogues, content, currencies and delivery methods

AI Tools

AI handles repetitive product data work so your team can focus on sales.

  • Automatic product data translations
  • SEO descriptions for products and categories
  • Content enrichment for large catalogues and new products

Shipments & Freight

Bulk shipping tools, rule-based freight calculation and logistics integrations.

  • Ship multiple orders at once
  • Weight-, dimension- and distance-based freight
  • Tracking codes, labels and carrier material automatically

Advanced Search

Tailor search criteria to customer habits and guide shoppers to the right products.

  • Technical specs, part numbers and filters for large catalogues
  • Product spotlights in search results and category pages
  • Better findability, conversion and average order value

Campaigns & Ad Placements

Build campaigns, product spotlights and shipping promotions without technical help.

  • Ad banners and promotional placements
  • Shipping fee campaigns with custom rules
  • Scheduled product spotlights for seasons and new arrivals

Product Reviews

Collect reviews automatically after delivery and reward the customer with a discount coupon.

  • Timed review requests
  • Product-specific links in email
  • Social proof to support purchase decisions

Payments & Invoicing

Finnish and international payment methods, invoice and account sales options.

  • Paytrail, Klarna, Stripe and more
  • B2B account sales and invoicing
  • Taxes and currencies per market

Inventory & Purchasing

Store, warehouse and online-store operations stay manageable even with large catalogues.

  • Multi-warehouse, inventory counts and stock transfers
  • Purchase orders, receiving and delivery notes
  • Handheld terminals for picking, counting and lookup

Reporting & Finance

Sales, payments, invoicing, settlements and management reporting do not become separate manual tasks.

  • Sales, margin, product and receipt-level reporting
  • Invoicing, receivables and reference payments
  • Settlement reports and accounting material transfers
Deployment

Your online store in production faster than you’d expect

A clear, phased process — no drawn-out projects or surprise hourly billing.

PV 1 vision

Vision and Current State

We clarify current systems, products, integrations and growth goals. Together we decide what should be centralised in Confirma's ecosystem and what should connect through partners.

PV 14 build

Migration and Implementation

The product tree, purchase journeys and integrations are built in a controlled way. Products, prices, stock levels, payments and deliveries move into a new omnichannel environment.

PV 30 launch

Go-live

The online store opens, campaigns are set up and marketing development starts immediately. A local support team checks that the channels work together.

Maintenance

We keep your online store up to date

A Flowvy online store is not left alone after launch. Our expert team looks after technical reliability, visual freshness and marketing-driven development.

Refresh

We check the store technical health, performance and search engine optimisation. We refresh the look every 18 months based on materials provided by the customer.

Technical and visual monitoring

We make sure the online store stays functional, clear and high-quality across different devices.

Marketing development

We help develop store content, campaigns, SEO visibility and keyword marketing so the store supports sales better.

Product development

We continuously develop the Flowvy platform with new features and improvements. Customers benefit from regular updates without separate project work.

Expert team by your side

Our experts in technology, graphic design, usability and digital marketing help develop the store throughout its lifecycle.

Results

A platform with proven sales performance.

Nearly a quarter of our hundreds of customers sell online for more than 1 million euros per year. That is a significant figure because our customer base includes both newly launched merchants and already large, mature businesses.

Did you know that in North Patrol’s 2024 study, we held a 7% market share among companies using e-commerce and generating over 1 million euros in annual revenue? The implementation partner matters. On many other platforms, there are tens or even hundreds of implementation companies. We deliver our stores ourselves.

The statistics below are median values from our customers’ real figures. They are medians across the full customer group, and actual outcomes always vary by merchant. Few, if any, providers can show a median across hundreds of customers where the average customer sells over 700,000 euros online per year.

Source: North Patrol: Most popular e-commerce technologies in Finland 2024

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Retail industry experience
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Implementation partner or business partner?

Confirma doesn't just deliver technology — we act as a genuine business partner. We help with e-commerce planning, concept development, and ongoing growth so the solution truly supports your business and day-to-day operations.

Our experts bring experience from various industries, common pitfalls of online commerce and best practices. We help both new and established merchants develop their operations, improve customer experience and build a comprehensive solution that supports sales.

Our goal is not only to publish a technically functioning online store, but to help refine it into a commercially sensible, clear and sales-driving solution.

Marketing included from the build phase

Online store marketing is often purchased separately only after the store has been built. You can freely use any marketing agency, but we also offer our own marketing services as part of the package.

When marketing professionals participate in online store design and construction from the early stages, the store can be implemented from the ground up in a way that makes commercial sense for sales, discoverability and campaigns. This reduces later rework, speeds up development and can bring significant cost savings.

Thus, the online store is not just a technical platform, but a ready foundation for growth, marketing and long-term development.

Explore marketing services
Add-ons

Add-ons — grow with your business

Enable additional features step by step — when the genuine need arises.

POS & Store
Online Store
AI & Automation
Shipping & Logistics
Integrations
Industries

Built for the real needs of retail

Flowvy is especially suited for businesses whose online store requires industry-specific features and tight integration with back-office systems.

Specialty Retail

Demanding catalogues and omnichannel sales — category trees, filters and storytelling.

Gun & Outdoor Stores

Delivery method restrictions for licensed products, age verification and pickup points.

Fashion & Sports Stores

POS integration and real-time inventory, size matrices and seasonal collections.

Bicycle Shops

Models, sizes and spare parts in one catalogue — compatibility search and service history.

Service Shops, Repair Shops & Spare Parts Dealers

OEM numbers, fitments and wholesale integrations — AutoFutur and Lemonsoft.

Machine Dealers

Machines, spare parts and service — large products, freight and ERP connections.

Wholesale

Assortment matrices, contract customers and credit limits in one view.

B2B + B2C on the Same Platform

Business and consumer sales side by side — one catalogue, different views.

Caravan & Campsites

Booking calendars, pitch reservations and seasonal fees — all in one system.

Golf Centres

Tee time bookings, membership management and pro shop sales as a unified whole.

Flea Markets & Secondhand

Seller management, sales points and commission invoicing — a practical flea market system.

Bakeries

Production and sales orders combined — raw material and allergen management included.

Sports & Fitness Centres

Memberships, season passes and bookings — customer register and invoicing in one place.

Pop-up & Events

Quick setup, mobile point of sale and lightweight inventory management for events.

Grocery Retail

Fast checkout, weighed products and day-specific campaign management.

Restaurants & Cafes

Menu as catalogue, portion calculation and kitchen spare parts in the same system.

Baby & Children’s Stores

Strollers, car seats and accessories — store stock and expert buying journeys.

References

Online stores that also serve brick-and-mortar

A selection of businesses where the online store, POS, ERP and customer service operate in the same daily rhythm.

Leisure Equipment Dealers
KoneVasara

A small equipment specialist connected an online store to its existing ERP setup.

Confirma ERP, Flowvy online store and financial management services
Gun & Outdoor Stores
Green Trail

Outdoor equipment retailer Green Trail sought online growth with an industry-specific retail solution.

POS system and online store
Specialty Retail
A-T Lastenturva

A baby product specialist needed a solution where in-store and online sales are managed from one system.

Jeemly POS system and Flowvy online store
Bakeries
Halmeen leipomo

The oldest business in Espoo manages bakery, cafe and online store sales in one unified system.

ERP, POS system and online store
Leisure Equipment Dealers
Rasmira Race Shop

Rasmira Race Shop needed a complete system quickly to serve both in-store and online sales.

Quick3 ERP and Flowvy online store
Specialty Retail
Domus Classica

Specialising in traditional building products, Domus Classica operates online and across three stores.

POS system and online store
Specialty Retail
Suomen Akut

Suomen Akut renewed its online store and connected it to the POS system already in use.

Jeemly POS system and Flowvy online store
Fashion & Sports Stores
Stiletto

Shoe and accessories store Stiletto continuously develops the online store customer experience and product navigation.

POS system and online store
Gun & Outdoor Stores
Ruoto

For Ruoto, the online store is a showcase, catalogue and marketing channel alongside the brick-and-mortar megastores.

Online store, ERP and POS system
Specialty Retail
Woodsman

Forestry and garden machinery dealer Woodsman uses the online store to support sales and in-store customer service.

POS system and online store
Leisure Equipment Dealers
KoneVasara

A small equipment specialist connected an online store to its existing ERP setup.

Confirma ERP, Flowvy online store and financial management services
Gun & Outdoor Stores
Green Trail

Outdoor equipment retailer Green Trail sought online growth with an industry-specific retail solution.

POS system and online store
Specialty Retail
A-T Lastenturva

A baby product specialist needed a solution where in-store and online sales are managed from one system.

Jeemly POS system and Flowvy online store
Bakeries
Halmeen leipomo

The oldest business in Espoo manages bakery, cafe and online store sales in one unified system.

ERP, POS system and online store
Leisure Equipment Dealers
Rasmira Race Shop

Rasmira Race Shop needed a complete system quickly to serve both in-store and online sales.

Quick3 ERP and Flowvy online store
Specialty Retail
Domus Classica

Specialising in traditional building products, Domus Classica operates online and across three stores.

POS system and online store
Specialty Retail
Suomen Akut

Suomen Akut renewed its online store and connected it to the POS system already in use.

Jeemly POS system and Flowvy online store
Fashion & Sports Stores
Stiletto

Shoe and accessories store Stiletto continuously develops the online store customer experience and product navigation.

POS system and online store
Gun & Outdoor Stores
Ruoto

For Ruoto, the online store is a showcase, catalogue and marketing channel alongside the brick-and-mortar megastores.

Online store, ERP and POS system
Specialty Retail
Woodsman

Forestry and garden machinery dealer Woodsman uses the online store to support sales and in-store customer service.

POS system and online store
Confirma ERP is the most important tool for us — it keeps this business in our hands.
KoneVasara · Pekka Vasara, entrepreneur
Confirma's POS and online store systems met our needs well and enabled the growth and development of the online store to an entirely new level.
A-T Lastenturva · Mika Rimpiläinen, CEO
Almost everything related to our business runs through Confirma's bakery system.
Halmeen leipomo · Stefan Åsten, CEO
A clear and well-optimised online store is not only our most effective salesperson but also a customer service agent.
Domus Classica · Pia Kuurma, entrepreneur
Competitive setup and maintenance costs are number one, ease of use is number two, and seamless operation between the online store and POS system is number three.
Ruoto · Joonas Oksanen, entrepreneur
Our work becomes significantly easier when all information is found and editable in one system.
Woodsman · Julius Pekari, E-commerce Manager
Confirma ERP is the most important tool for us — it keeps this business in our hands.
KoneVasara · Pekka Vasara, entrepreneur
Confirma's POS and online store systems met our needs well and enabled the growth and development of the online store to an entirely new level.
A-T Lastenturva · Mika Rimpiläinen, CEO
Almost everything related to our business runs through Confirma's bakery system.
Halmeen leipomo · Stefan Åsten, CEO
A clear and well-optimised online store is not only our most effective salesperson but also a customer service agent.
Domus Classica · Pia Kuurma, entrepreneur
Competitive setup and maintenance costs are number one, ease of use is number two, and seamless operation between the online store and POS system is number three.
Ruoto · Joonas Oksanen, entrepreneur
Our work becomes significantly easier when all information is found and editable in one system.
Woodsman · Julius Pekari, E-commerce Manager
FAQ

Frequently asked questions

Answers to the most common questions about Flowvy.

Flowvy integrates seamlessly with Confirma's own solutions — KoneFutur, AutoFutur and Lemonsoft are supported out of the box. External systems can be connected via the Partner API, so your current ERP, POS, PIM, payment service or logistics partner can usually be connected to the same ecosystem.

No. Flowvy fully supports both B2B and B2C sales — even side by side on the same platform. B2B features include customer-specific price lists, contract products, invoicing, account sales, saved shopping carts and request-for-quote functionality.

Yes. Flowvy syncs products, prices and stock levels with your ERP and POS in real time. The same data is visible in the online store and in-store without manual updates — no duplicate work, no error-prone Excel transfers.

Yes. You can manage multiple brands or international storefronts on the same platform. The AI Product Translator automatically translates product data into the target market's language, so going international doesn't require a separate content production project.

Typically, the online store is in production within 30 days. The process starts from the vision, current systems and integration needs, then moves through product tree, purchase journey and implementation work to go-live. Confirma is involved throughout the entire project — also when you are switching from another provider.

Flowvy is modular. You can enable additional features step by step as needed — bulk shipping tool, advanced search, product reviews, freight calculator, product import tool and AI-powered SEO content are all available as add-ons.

Yes. Flowvy can connect store, online-store and warehouse workflows: multi-warehouse stock, inventory counts, stock transfers, purchase orders, purchase suggestions, receiving, handheld terminals and extended WMS can be included as needed.

Supplier, wholesale and PIM integrations can bring product data, images, prices, availability, attributes and delivery information into Flowvy. This helps expand the catalogue without maintaining everything manually or stocking every product yourself.

The setup can include invoicing, account sales, receivables, reference payments, payment settlement reports and accounting material transfers. The goal is that online and POS sales do not become a separate manual finance process.

Yes. The renewal can be handled alongside the current online store: first product data, integrations, search visibility and purchase journeys are mapped, then the new setup is built and launched through a planned transition without unnecessary downtime.

Existing product data can be imported into Flowvy from the ERP, PIM, suppliers or files. When needed, AI tools help with descriptions, translations and search-friendly content, while the final structure is fitted to the product tree and buying needs of the store.

Confirma can support both technical maintenance and continuous commerce development. The service can include support, updates, new features, analytics follow-up, campaign development and marketing services depending on the selected agreement model.

An online store that grows alongside you

Book a 30-minute demo. We’ll show you how Flowvy can connect your online store, POS and ERP into one working whole.