Search and filters
Product numbers, attributes and synonyms guide customers to the right product. We define search methods based on your assortment.
An online store where it is easy to find and buy.
Flowvy e-commerce helps customers find the right product and complete their purchase. You manage your range, content and orders in a store connected to your back-office systems.
- An online store that looks like your brand
- Product management for even extensive assortments
- A planned migration from your current store
A good online store serves two users. Customers need a clear path to purchase, while merchants need tools to manage their range and orders. We design both around your products, customers and current systems.
01Search
customers find the right product
02Cart
price and delivery are clear
03Order
information moves to fulfilment
The product is found. The information convinces. The purchase moves forward.
Build product categories around how customers think. Clear navigation, relevant filters and useful product pages help customers choose even when they do not know the exact product name.
Product pages that support a decision
Images, product data, options and availability are shown together. Related products help customers complete their purchase.
Clear mobile buying
Navigation, product choices and the cart are reviewed on a small screen before launch.
Your own visual identity, smooth mobile use and a structure that suits your products are designed as part of the implementation.
Manage the assortment. Improve discoverability.
Product data maintenance and search-engine optimisation must work as the store grows. Combine data from your ERP with online-store images, descriptions and content through a clear division of responsibilities.
Categories and product data
Build a category tree, maintain product attributes and enrich content with information customers need.
SEO content and page-level data
Edit product and category descriptions, search-result titles and descriptions. Review URL structure and indexable pages with an expert.
AI as a content assistant
Speed up drafts for descriptions and translations. Review product facts, search terms and brand voice before publication.
We agree where each piece of data is maintained and how it is updated in the online store.
Show the price and delivery method before the final click.
In the cart, customers need confidence about what they pay and how the order arrives. Payment and delivery methods are built around your customer groups and products.
Familiar payment methods
For example, Paytrail and Klarna connections can be included in the buying journey. Available methods depend on the chosen service and agreement.
Collection, parcel or freight
Define delivery by product and order. Show the customer the available choices and their costs.
Order processing
Connect online orders to the warehouse and back office. The contents and timing of data transfer are defined for the chosen integration.
Payment services, carrier agreements and any additional services are agreed as part of the proposal.
A new store starts with understanding the current situation.
Changing platform involves product data and responsibility for uninterrupted sales. Before implementation, we map the starting point and agree on transferred data, integrations and launch phases.
01 · Data and migration plan
We assess how products, images, customers and order history can be transferred, and which data needs editing.
02 · Search visibility continuity
We identify important landing pages and existing URLs, then plan redirects and content to retain.
03 · Testing and launch
We verify orders, payments, deliveries and integrations, then agree on the launch time, responsibilities and post-launch monitoring.
The schedule depends on data quality, integrations and implementation scope. It is agreed after the discovery phase.
Domus Classica
A clear and well-optimised online store is not only our most effective salesperson but also a customer service agent.
Pia Kuurma, entrepreneur
Omnichannel presence is vital for the business. Confirma was chosen as a partner because it could deliver a pre-integrated online store and POS system for managing stores and online sales together.
Read the customer storyFrequently asked questions
Answers about choosing and moving to an e-commerce platform.
Can I use Flowvy alongside my current ERP?
Yes, when the required connection is available or can be implemented. We map your systems and transferable data. The scope and cost of a ready connector, partner solution or custom integration are specified in the proposal.
Can I edit the store’s SEO content?
You can maintain product and category descriptions and page-level search-result titles and descriptions. We also review URL structure, indexing and possible redirects during implementation.
What can be transferred from the old online store?
Transfer of products, images, customers and order history is assessed from the export capabilities of the current system and data quality. The transfer scope, responsibilities and schedule are agreed before implementation.
Can B2B and consumer sales use the same store?
Yes. Flowvy supports both. Business sales can include customer-specific price lists, account sales and requests for quotation. The required B2B functions are specified for the solution.
What does an online store cost?
Cost depends on the service model, implementation and required connections. Ask for an itemised proposal covering monthly fees, implementation, payment services and additional services.
What could your next online store look like?
Show us your current store or tell us about your assortment. In a demo, we will review the buying journey, product management, required connections and the next implementation step.