Toimiala Fashion & sports shops

Sizes, colours and seasons — made clear in the online store.

In fashion and sports retail the range changes fast and the same product lives as colours, sizes, collections and store stock. Flowvy helps keep product data, campaigns and the POS in the same rhythm.

Size matrices · Seasonal collections · Store stock and online store in one
A fashion & sports shop’s everyday

Variants, collections and fast campaigns need a managed product base

The customer has to find the right size and colour fast, and the salesperson has to see the same data at the till.

Size and colour variants

One model can include dozens of SKU combinations with different availability across stores.

Size matrices show availability clearly to the customer and keep the product registry managed.

Seasonal collections and outlet

New collections, end-of-season discounts and outlet products change fast.

Campaigns, categories and product highlights can be scheduled to the rhythm of the collections.

Store and online stock

The customer wants to know where the right size is available and whether it can be picked up.

Store stock, pickup and reservations can be shown in the online store when the product is selected.

Enriching product data

Materials, use, fit and sport all affect buying.

Attributes, search filters and SEO content help the customer narrow the range.
The collection’s rhythm

The season changes, but the product base stays managed

Flowvy supports the constant change of collections, campaigns and store stock.

SpringNew arrivals

New collections in

Sizes, colours and images are brought into the online store in a controlled way.

  • Product import
  • Size matrix
  • New-arrival categories
SummerSports

Sport-specific campaigns

Running, outdoors and team sports each need their own highlights.

  • Campaigns
  • Search filters
  • Upselling
AutumnSchool & club

Club products and everyday gear

Products can be sold by size, colour and print.

  • Product variants
  • Extra fields
  • Made-to-order products
WinterOutlet

Season change and outlet

The old collection moves to a campaign and the new one is brought forward.

  • Outlet categories
  • Scheduled prices
  • Stock management
Features for fashion & sports shops

Flowvy makes variants and seasons manageable

The most important tools relate to size matrices, campaigns, search and store stock.

Size matrices

Sizes, colours and collections stay under one product.

  • SKUs for variants
  • Availability by selection

Campaigns and outlet

Seasonal discounts and collection changes can be scheduled.

  • Scheduled prices
  • Outlet categories

Store pickup

The customer can choose the right size and pick it up from the right store.

  • Store stock
  • Pickup options

Search filters

Sport, size, colour, material and use help narrow the range.

  • Attributes
  • SEO and categories

POS, collections and online store in the same rhythm

Flowvy can connect to the POS and back office so products, prices, stock and campaigns stay consistent.

POS systemERPProduct importPaytrailKlarnaPostiMatkahuoltoAI translations
Fashion & sports shop demo

Let’s see how size matrices and store stock would work with your range.

The demo can be built around your products, collection rhythm and current POS solution.